Hi, I'm Joy Huntsman — Master Coach & Founder of Joy & Associates

I'm your approachable guide, holding up a mirror to reflect your brilliance and dreams with crystal clarity. I help ambitious men and women get unstuck — in their careers, relationships, and next chapter — and bridge the gap from where they are to where they want to be. Feeling stuck or doubting your worth? I'm here to reignite your talents, lift you past disappointments, and cheer you toward a life of purpose and joy — without regrets. Let's make magic together, because you deserve to thrive.

It Started With a Tray

My story began at a drive-in restaurant, where a teenage carhop learned to move fast, listen closely, and serve people well. The owner asked me to train the new hires — and that simple moment planted a seed I didn't recognize for decades.

I carried those lessons from banking (where I created a teller training program) to the optical industry (where I grew a mom-and-pop shop into a chain and broke glass ceilings as a recognized leader). Clients came to me for business advice — and stayed for the human stuff. So I got certified in many coaching modalities and became a life coach and life strategist.

Twenty-seven years later, it still comes back to three lessons from that tray:

  • Speed: living in the moment, doing everything with intention.

  • Accuracy: verifying my thoughts, accepting wabi-sabi while intending to be my best self.

  • Customer service: Sawubona — seeing my clients, listening to them, and helping them hear their own wisdom.

I spent a career teaching people how to serve customers. Turns out I was learning how to serve something deeper — the human being in front of me.

Ready to design your next chapter?


What I Offer

The Gift of Self — An inward journey to release what no longer serves you, quiet the noise, and rediscover your own best answers. Because the relationship you have with yourself shapes every other one you'll ever have.

The Gift of Others — An outward journey to heal old wounds, deepen connection, and build relationships that truly see and support you. Because joy grows in the space between us.

Legacy Lessons — A 52-week guided journey to unearth your story and create a memoir for your loved ones. Each weekly lesson and soul-stirring question leads you toward purpose, legacy, and the life you're meant to live — paired with the Legacy Journal to capture your reflections along the way.

Coach & Leadership Training — Build emotional intelligence and lead with clarity and confidence. For professionals ready to master themselves first, then inspire the people around them.

Every offering begins with a conversation —

Joy Huntsman, Master Coach and Founder of Joy and Associates, smiling warmly in a white collar and textured scarf.

Questions, Answered

FAQ Section

Q: What kind of coaching do you offer? A: I offer private life and business coaching for men and women who want help getting unstuck, finding their purpose, launching their business, or taking action toward their goals. I also offer courses and programs through Thrive Academy, including The Gift of Self, The Gift of Others, and Legacy Lessons.

Q: Who do you help? A: Anyone who feels stuck — in relationships, career, family, or the next chapter of life. I help young people starting out, mid-career professionals, seniors returning to the workforce, and anyone ready to let go of the past and live without regrets.

Q: How do I get started? A: It starts with a complimentary conversation. We'll explore what may be blocking your joy and what could help you move forward — no pressure, just clarity.


Ready To Bridge The Gap?

At Joy & Associates, we specialize in bridging the gap between where you are and where you want to be — helping you get unstuck, unlock your full potential, and live without regrets. Your journey starts with a single conversation. Take the first step today!